Sue Cockburn, of Growing Social Biz, summed it up better than I can, Our research shows that just having a picture makes your profile 14 times more likely to be viewed by others. Your profile picture can be one of the most important elements of your LinkedIn presence. Lydia Abbot, the Blog Editor & Content Marketer at LinkedIn, in, " 5 Tips for Picking the Right LinkedIn Profile Picture," wrote, Add a photo that sells the image you need online. ![]() If, for whatever reason, adding your photo seems unacceptable, add some interesting and professional image: your logo, your office building, or even a photo of your hands on the keypad. The human mind has been hard-wired for facial recognition, and you should take advantage of that most basic element of our nature. ![]() Tip 1: Add a Quality Profile PhotoĪdd an interesting, quality photo to your LinkedIn profile. I chose them because I, myself, found them helpful resources. These are just a few tips, and you can find plenty more by following some of the links within this section. So, professionals at any stage in their career have plenty of reasons to freshen up with a LinkedIn profile introduction and learn from this list of "Updating LinkedIn Profile Tips. But, if your company isn’t taking advantage of LinkedIn’s advertising products, then you aren’t putting the platform’s capabilities to full use. Publishing original content and sharing existing content are also great ways to build an audience and generate engagement on LinkedIn. Indeed, establishing and maintaining your company page and showcase pages (if applicable) is an essential first step toward success with the platform. There’s a lot companies can do to build a strong organic presence on LinkedIn. Gabriel Shaoolian, the Founder at DesignRush, in the Huffington Post, wrote, Indeed, if you're carelessly posting things that you want to keep from your supervisor, the platform will help spread the word.įinally, LinkedIn offers plenty of options to help with marketing, and it's a powerful tool for B2B marketers. Aatif Sulleyman, in The Independent, even speculated that supervisors may use the platform to keep tabs on employees. It's great for checking out a co-worker's experience or learning about an industry professional before a meeting or interview. LinkedIn also helps us, as professionals, keep up with each other. Enterprise software expert, Patrik Hallberg described it as "an interactive business card." Subscribe now to stay ahead with the most trusted business news source.Breitbarth's survey also shows that a large percentage of LinkedIn users use it for networking, professional branding, building relationships with customers, and generating business opportunities. (Updates with outside comment in fourth paragraph.)įor more articles like this, please visit us at In a statement, LinkedIn said the move isn’t related to the hack. “There could be compliance issues in how they’re registering people, but I haven’t seen any reporting in the Chinese press to suggest that there was something coming down the pike.” ![]() The announcement comes a week after Microsoft said state-sponsored hackers based in China were behind a massive attack on its Microsoft Exchange Server product that has claimed at least 60,000 victims.Ĭhina may be signaling displeasure over Microsoft blaming the country for the attack, Segal said. ![]() Read more about Microsoft’s history in China here. He pointed to Microsoft’s long-running business in the country, and China’s antitrust probe against the company in 2014. “Microsoft has a long torturous history in China,” said Adam Segal, director of the digital and cyberspace policy program at the Council on Foreign Relations.
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